Orisul x King's Fisher

King’s Fisher entrusted Orisul Digital Agensi to lead a Key Opinion Leader (KOL) marketing campaign in 2022. King’s Fisher required assistance to showcase the versatility and practicality of its products while prioritizing health and deliciousness.

King’s Fisher is an esteemed Indonesian brand renowned for its production of premium canned sardines, mackerel, and tuna, imbued with authentic Indonesian flavors, thereby facilitating versatile culinary creations. Employing state-of-the-art technology and rigorous hygienic protocols throughout its manufacturing facilities, King’s Fisher ensures the consistent delivery of high-quality products at accessible price points. With a comprehensive distribution network spanning the nation, King’s Fisher products are readily available to consumers at local supermarkets and traditional retail outlets, epitomizing convenience and accessibility.

King’s Fisher’s primary goal was to position itself as a trusted provider of versatile, healthy, and delicious food options, while also fostering goodwill and engagement within the community during the sacred month of Ramadan, by conducting a practical menu recipe campaign during Ramadan.

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Our Solution

In order to accomplish King’s Fisher’s goal, Orisul Digital Agensi took charge of influencer selection, campaign management, and content oversight.

4 influencers were given specific tasks:

2 Instagram influencers and 2 TikTok influencers were required to purchase products and exhibit creativity in crafting recipes utilizing various sardine products for sahur and breaking the fast, and then provide a favorable, positive impressions on their TikTok page, Instagram reels and stories.

Key Takeaways

Influencer Amplification: Leveraging influencers in a strategic food industry campaign significantly amplified brand visibility and engagement.

Audience Connection: Authenticity in content creation, particularly in showcasing product accessibility and affordability, resonated positively with the audience.

Data-Driven Decision Making:

Detailed post-campaign insights provided critical data for campaign evaluation and subsequent strategic planning.