Orisul x Somethinc

Somethinc entrusted Orisul Digital Agensi to lead a Key Opinion Leader (KOL) and buzzers marketing campaign in 2022. Somethinc required assistance to build awareness for certain series of their products range across Indonesia.

Somethinc is a homegrown label crafting skincare, makeup, and beauty implements with premium ingredients, boasting a halal certification. Dedicated to delivering optimal skincare solutions for diverse skin issues, the brand targets the youthful and discerning demographic, emphasizing the importance of both looking good and accessing top-tier products at reasonable prices.

Somethinc’s primary goal was to showcase the accessibility and affordability of its products line to consumers most aligned with their brand image.

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Our Solution

In order to accomplish Somethinc’s goal, Orisul Digital Agensi took charge of influencer and buzzer selection, campaign management, and content oversight.

250 influencers and 1.388 buzzers were given specific tasks:

250 influencers were required to create TikTok videos showcasing and trying the product, and then providing an honest, positive review on their TikTok page.
1.388 buzzers were required to give comments and likes on the influencers TikTok page and Live, as well as repost video material from them.

Key Takeaways

Influencer Amplification: Leveraging influencers in a strategic retail-focused campaign significantly amplified brand visibility and engagement.

Audience Connection: Authenticity in content creation, particularly in showcasing product accessibility and affordability, resonated positively with the audience.

Data-Driven Decision Making:

Detailed post-campaign insights provided critical data for campaign evaluation and subsequent strategic planning.