Orisul x Wardah

Wardah Cosmetic entrusted Orisul Digital Agensi, to lead a Key Opinion Leader (KOL) marketing campaign in 2022. Wardah required assistance to build awareness for their latest makeup products range across Jakarta.

Wardah is an Indonesian cosmetic and skincare brand. It is known for producing halal and high-quality products, catering to the needs of Muslim consumers. The brand offers a range of cosmetics, skincare, and personal care items. Wardah has gained popularity not only in Indonesia but also in other countries with significant Muslim populations.

Wardah’s primary goal was to showcase the accessibility and affordability of its new cosmetic line to consumers most aligned with their brand image.

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Our Solution

In order to accomplish Wardah’s goal, Orisul Digital Agensi took charge of influencer selection, campaign management, and content oversight.

200 influencers were given specific tasks:

  • 178 were required to create Tiktok videos showcasing the product
  • 22 talent were required to visit Wardah’s stores and capture the process of locating the product, making purchase, trying the product, and then providing an honest, positive review on their TikTok page.

Key Takeaways

Influencer Amplification: Leveraging influencers in a strategic retail-focused campaign significantly amplified brand visibility and engagement.

Audience Connection: Authenticity in content creation, particularly in showcasing product accessibility and affordability, resonated positively with the audience.

Data-Driven Decision Making

Detailed post-campaign insights provided critical data for campaign evaluation and subsequent strategic planning.

Orisul x Wardah campaign stats







Post engagements soared - achieving a substantial reach, showcasing a strong resonance with the audience.

Rishya F.A. – CEO, Orisul

Just some of the KOL used

Rishya Faizah Founder
Mel R. Creative Director
Christina Morillo Front end Developer
Anastasiya Gepp Graphic Designer

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