Orisul x Probaby

Probaby, a brand of premium quality baby and children’s products, entrusted Orisul Digital Agensi to lead a Key Opinion Leader (KOL) marketing campaign in 2023. Probaby required assistance to build awareness for their latest baby bath products series across Indonesia.

Probaby is a brand of premium quality baby and children’s products that suit market needs. Having a vision to be the best and be the mainstay of mothers in providing total protection to their children safely and reliably.

Probaby’s primary goal was to showcase the accessibility and affordability of its new products line to consumers most aligned with their brand image.

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Our Solution

In order to accomplish Probaby’s goal, Orisul Digital Agensi took charge of influencer selection, campaign management, and content oversight.

24 influencers were given specific tasks:

They were required to create Instagram Reels/TikTok videos showcasing the product, making purchase, trying the product, and then providing an honest, positive review on their Instagram/TikTok page.

Key Takeaways

Influencer Amplification: Leveraging influencers in a strategic retail-focused campaign significantly amplified brand visibility and engagement.

Audience Connection: Authenticity in content creation, particularly in showcasing product accessibility and affordability, resonated positively with the audience.

Data-Driven Decision Making:

Detailed post-campaign insights provided critical data for campaign evaluation and subsequent strategic planning.