Orisul x Panci ISA

Panci ISA entrusted Orisul Digital Agensi to lead a Key Opinion Leader (KOL) marketing campaign in 2022. Panci ISA required assistance to showcase the superiority and functionality of their products in cooking with various methods.

As a distinguished manufacturer of household products, ISA Pressure Cooker has long been dedicated to enriching the lives of Indonesian families through the provision of superior and innovative merchandise. The cooker is furnished with two valves: a temperature control valve ensures automatic and stable temperature regulation at 113°C, preserving essential vitamins and minerals, while a cooking valve facilitates diverse cooking methods such as frying, boiling, sautéing, and tenderizing. Crafted from premium-grade Stainless Steel, ISA Pressure Cooker is guaranteed to remain rust-free throughout its lifetime, exemplifying uncompromising quality and durability.

Panci ISA’s primary goal was to to establish itself as the go-to choice for consumers seeking superior cookware solutions that deliver exceptional results across a variety of cooking methods.

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Our Solution

In order to accomplish Panci ISA’s goal, Orisul Digital Agensi took charge of influencer selection, campaign management, and content oversight.

10 influencers were given specific tasks:

They were required to demonstrate the preparation of diverse menu selections using ISA Pressure Cooker, then providing positive impressions and reviews on their Instagram reels and stories. Additionally, they were encouraged to extend invitations to their audience to experience ISA Pressure Cooker products firsthand.

Key Takeaways

Influencer Amplification: Leveraging influencers in a strategic retail-focused campaign significantly amplified brand visibility and engagement.

Audience Connection: Authenticity in content creation, particularly in showcasing product versatility and accessibility, resonated positively with the audience.

Data-Driven Decision Making:

Detailed post-campaign insights provided critical data for campaign evaluation and subsequent strategic planning.