Orisul x KKV

KKV entrusted Orisul Digital Agensi to lead a Key Opinion Leader (KOL) marketing campaign in 2023. KKV required assistance to enhance awareness and foster recognition of its new store openings across multiple cities.

KKV is an esteemed international lifestyle brand presently embarking on a progressive expansion strategy within the retail sector. This strategy entails the integration of contemporary shopping experiences with visually captivating opportunities for photography, all within an exclusive and aesthetically pleasing interior ambiance. Such endeavors aim to empower the youthful demographic, providing them with a platform to explore and articulate their individuality with unfettered creativity.

KKV’s primary goal was to establish itself as a prominent and respected presence in each city where it expands, laying a solid foundation for sustained growth and success in the competitive retail landscape.

We’re backed by some amazing investors

Our Solution

In order to accomplish KKV’s goal, Orisul Digital Agensi took charge of influencer selection, campaign management, and content oversight.

15 influencers were given specific tasks:

They were required to visit KKV’s stores in Jambi, Magelang, and Manado, and capture the process from the initial visit to entering the store, exploring the various products available, making purchase, and then providing an honest, positive impression in their Instagram reels and stories.

Key Takeaways

Influencer Amplification: Leveraging influencers in a strategic retail-focused campaign significantly amplified brand visibility and engagement.

Audience Connection: Authenticity in content creation, particularly in showcasing store accessibility and product affordability, resonated positively with the audience.

Data-Driven Decision Making:

Detailed post-campaign insights provided critical data for campaign evaluation and subsequent strategic planning.